Generative AI in Healthcare: 7 Ways Healthcare Companies Are Using It

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Healthcare industry players—from insurers and other types of payer organizations to providers and even pharmaceutical and biotech firms—are exploring Generative AI to improve customer engagement and care. From better patient communication to new drug discovery, the use cases for Generative AI are vast. Consider the opportunities to improve communication and engagement with patients using Generative …

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Use Generative AI for Facebook Ads to Combat Fatigue

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Have you noticed your Facebook ads drop in performance soon after you put a new campaign on the platform? You’re definitely not alone. The Meta platforms Facebook and Instagram still have the largest audiences in social media, but Facebook’s ad dominance has eroded in the past few years. That’s both in terms of how much …

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What Stories Drive the Most Successful Digital Marketing Campaigns?

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Have you ever made a purchase that you had to rationalize? Maybe it was very expensive. Or you didn’t really need it. Or it was reasonably priced and you needed it, but you had more urgent expenses. Whether the item was a new car, or a new phone, or a new pair of shoes, it’s …

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