E-commerce Personalization Empowers Retailers in Times of Uncertainty

Retailers must brace themselves for what could be a tough economic year due to factors such as rising inflation and a looming global recession. The 2023 NRF: Retail’s Big Show highlighted a key theme. Today’s retailers are searching for new ways to navigate ever-changing consumer spending habits. They’re finding new strategies by embracing machine learning …

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How Generative AI in Marketing Drives Business Results: Winners and Losers from Email Performance Data

In marketing, the words brands use to connect with and convert customers evoke certain emotions. Based on these emotions, they also bring forth certain actions or lack of actions among consumers. But, which words actually spark conversions, clicks, and conversations? Which emotions and sentiments do today’s customers respond best to? Which are no longer effective? How …

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Generative AI to Improve Credit Card Loyalty

Banking looks different than it did in the past. As more consumers adopt online banking platforms to better suit their increasingly-digital lives, their expectations for financial institutions have also shifted.  Today, consumers are looking for seamless, individualized experiences from the financial companies they work with. But how can companies deliver these experiences to them?  In …

How to Achieve Personalization at Scale

Imagine drafting a personal note to a customer telling them that an item they’d been looking at on the website has been marked down in price. Your customer would love it! Now imagine doing that for hundreds or thousands of customers—personalization at scale. It’s what customers want. According to a recent survey from Adobe, 87% …