New Google AI Content Guidelines: Google Approves AI Content
Discover how new Google AI content guidelines will influence your SEO organic search results rankings.
What Stories Drive the Most Successful Digital Marketing Campaigns?
Have you ever made a purchase that you had to rationalize? Maybe it was very expensive. Or you didn’t really need it. Or it was reasonably priced and you needed it, but you had more urgent expenses. Whether the item was a new car, or a new phone, or a new pair of shoes, it’s …
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Announcing Jasper for Business
Jasper for Business is here. It includes Brand Voice, an API and a collection of other tools to help businesses adopt generative AI.
Love Language: Valentine’s Day Marketing Messages that Inspire Spending
Holidays, especially those that involve gifting, are filled with opportunities for marketers to inspire consumers to buy something special for themselves or a loved one. Let’s face it, people feel a ton of satisfaction from getting and giving gifts, no matter the occasion. Holidays are the perfect excuse to do it. Valentine’s Day marketing is …
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Generative AI in Travel & Hospitality: The Key to Personalized Experiences
Travel is back! Consumers are once again riding the rails, hitting the road, and flying the friendly skies. With this sudden influx in bookings, more companies in travel and hospitality rely on Generative AI to increase revenue and brand loyalty. According to the US Travel Association’s latest forecast, domestic leisure travel remains strong, while domestic …
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4 Surprises From Analyzing Holiday E-commerce Campaigns
Holiday e-commerce campaigns can be … weird. The language and narratives that tend to thrive in retail campaigns can let you down at key calendar moments like Valentine’s Day, Mother’s Day, and Black Friday. Tried-and-true approaches don’t always produce the highest performance. We saw that loud and clear when we examined e-commerce campaigns looking for …
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11 SEO Best Practices That’ll Take Your Content To The Next Level
Want to grow your organic rankings? Apply these 11 SEO best practices to ensure your content is optimized for search and start seeing your rankings improve.
The Business Case for Predictive Content
Predictive content works. By leveraging AI-powered marketing tools, it allows brands to predict what customers will be interested in and deliver it to them in a crowded digital marketplace using content personalization. Marketers across a variety of sectors are leveraging predictive content to optimize each point of the purchase journey. As a result, predictive content …
How to Structure a Blog Post That Stands Out
Want to know how to structure a blog post? We’ve listed out 8 key ways to make sure your blog posts are easy to read and get the attention they deserve.
E-commerce Personalization Empowers Retailers in Times of Uncertainty
Retailers must brace themselves for what could be a tough economic year due to factors such as rising inflation and a looming global recession. The 2023 NRF: Retail’s Big Show highlighted a key theme. Today’s retailers are searching for new ways to navigate ever-changing consumer spending habits. They’re finding new strategies by embracing machine learning …
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