Holiday e-commerce campaigns can be … weird. The language and narratives that tend to thrive in retail campaigns can let you down at key calendar moments like Valentine’s Day, Mother’s Day, and Black Friday. Tried-and-true approaches don’t always produce the highest performance. We saw that loud and clear when we examined e-commerce campaigns looking for …
Read more “4 Surprises From Analyzing Holiday E-commerce Campaigns”
Want to grow your organic rankings? Apply these 11 SEO best practices to ensure your content is optimized for search and start seeing your rankings improve.
Predictive content works. By leveraging AI-powered marketing tools, it allows brands to predict what customers will be interested in and deliver it to them in a crowded digital marketplace using content personalization. Marketers across a variety of sectors are leveraging predictive content to optimize each point of the purchase journey. As a result, predictive content …
Want to know how to structure a blog post? We’ve listed out 8 key ways to make sure your blog posts are easy to read and get the attention they deserve.
Retailers must brace themselves for what could be a tough economic year due to factors such as rising inflation and a looming global recession. The 2023 NRF: Retail’s Big Show highlighted a key theme. Today’s retailers are searching for new ways to navigate ever-changing consumer spending habits. They’re finding new strategies by embracing machine learning …
Read more “E-commerce Personalization Empowers Retailers in Times of Uncertainty”
Wondering how to use AI chat for SEO? We walk-through real life use cases the Jasper SEO team uses in their workflows.
In marketing, the words brands use to connect with and convert customers evoke certain emotions. Based on these emotions, they also bring forth certain actions or lack of actions among consumers. But, which words actually spark conversions, clicks, and conversations? Which emotions and sentiments do today’s customers respond best to? Which are no longer effective? How …
What’s all ChatGPT buzz about? Here’s what businesses should know about OpenAI’s latest innovation and how it differs from Jasper Chat.
Rosie Campbell, who has years of experience working in AI ethics, shares her expert opinion on all things related to bias in that field.
Banking looks different than it did in the past. As more consumers adopt online banking platforms to better suit their increasingly-digital lives, their expectations for financial institutions have also shifted. Today, consumers are looking for seamless, individualized experiences from the financial companies they work with. But how can companies deliver these experiences to them? In …