How to Achieve Personalization at Scale
Imagine drafting a personal note to a customer telling them that an item they’d been looking at on the website has been marked down in price. Your customer would love it! Now imagine doing that for hundreds or thousands of customers—personalization at scale. It’s what customers want. According to a recent survey from Adobe, 87% …
AI Text Generator: How It Helps Writers
Using an AI writing assistant can help you generate new ideas and high-quality content. Jasper will do the heavy lifting for you so you can focus on what’s impo
The word is your oyster: top 5 insights into travel marketing messages
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How to write a winning holiday subject line
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Generative AI and Personalization: How to Increase ROI
Personalization has been a stretch goal for marketers for nearly a decade, but it has produced disappointing results so far. There are a lot of reasons for this, including challenges with data, lack of alignment between what customers want and what your organization has, and so on. But the biggest limit on the impact of …
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Scaling is hard. Or is it? How AI can help scale your awesome CX
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Testing…Testing…1, 2, 3: 3 tips for better tests
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What you say vs what they want to hear: are you aligned?
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New data reveals marketers admit to ‘playing it safe’ with their marketing content for fear of being cancelled
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