Understanding customers’ individual needs and preferences has never been more critical for businesses striving to stay ahead in the competitive market. Marketing personalization is no longer nice to have. It’s a must-have for brands looking to optimize conversions and build customer loyalty. With advancements in artificial intelligence (AI), marketers now have a powerful arsenal of …
Valentine’s Day ads are centered around showing appreciation for loved ones usually through gifts. According to data from the National Retail Federation (NRF), consumers plan to spend $25.8 billion on Valentine’s Day in 2024. That’s an average of $185.81 per person. Though spending on gifts for significant others is expected to reach a new high …
Hear what these two leaders have to say about the exciting (and sometimes scary) new era of SEO.
Just over half of all marketers are using or experimenting with Generative AI at work, according to a recent survey. Basic content creation, writing copy, inspiring creativity—these top three AI-generated content use cases point to some of the ways in which marketers are already integrating this new technology into their processes and workflows. We cannot …
Lunar New Year, also known as Chinese New Year or the Spring Festival, has long been synonymous with shopping across China and southeast Asia. The holiday is also growing globally. For the 1.5 billion people who celebrate, Lunar New Year is centered around embracing luck and prosperity with family. Falling typically between January 20 and …
Read more “Lunar New Year Marketing: What This Shopping Season Means for Retailers”
Learn more about how Jasper’s Tone and Knowledge API endpoints can personalize your marketing content even further.
Approved this month and expected to be fully implemented by 2025, The EU AU Act categorizes AI systems based on their potential risks.
Art or science? That debate related to marketing is age-old. It was not that long ago that brands relied solely on selling customers on a vibe, lifestyle, or aspiration using out-of-home (OOH) methods (think billboards and bus shelters), print (magazines and newspapers), or broadcast (television or radio commercials). Like art, these advertisements evoke feelings and …
Read more “Conversion Marketing Best Practices and Strategies Explained”
Search engine changes are shaking up non-organic traffic. Find out how to get your team ready for them.
Creating video content for your business? Use these video script templates to get started with your scripts. (Including real examples for inspiration!)