What Marketers Should Know About Google’s March Core Update
What your team should be aware of (and do) given Google’s expected 40% reduction in low quality content appearing in search..
How Jasper’s CMO Uses Jasper
Learn how our head marketer quarterbacks the team from inside Jasper.
Revolutionizing Retail: How Adidas Utilizes Jasper for Success in B2B
Learn how the retail giant ran a Jasper pilot program and launched the platform in the business.
How Jasper’s Content Marketing Manager Uses Jasper
Find out how a professional marketing writer uses Jasper to create.
AI 101: Natural Language Processing (NLP)
Before OpenAI’s GPT-3 burst onto the scene a few years ago with the first commercially available large language model (LLM), the modern consumer’s most likely interaction with the category of AI known as natural language processing (NLP) was customer service agents like “Ask Julie.” Amtrak introduced the virtual travel assistant in 2001 as an early …
Five AI Personalization Tools to Watch
Understanding customers’ individual needs and preferences has never been more critical for businesses striving to stay ahead in the competitive market. Marketing personalization is no longer nice to have. It’s a must-have for brands looking to optimize conversions and build customer loyalty. With advancements in artificial intelligence (AI), marketers now have a powerful arsenal of …
Valentine’s Day Ads: The Emotional Evolution
Valentine’s Day ads are centered around showing appreciation for loved ones usually through gifts. According to data from the National Retail Federation (NRF), consumers plan to spend $25.8 billion on Valentine’s Day in 2024. That’s an average of $185.81 per person. Though spending on gifts for significant others is expected to reach a new high …
The Paradigm Shift in SEO: How Marketers Can Prepare
Hear what these two leaders have to say about the exciting (and sometimes scary) new era of SEO.
3 Ways to Adapt to How AI Is Changing Marketing
Just over half of all marketers are using or experimenting with Generative AI at work, according to a recent survey. Basic content creation, writing copy, inspiring creativity—these top three AI-generated content use cases point to some of the ways in which marketers are already integrating this new technology into their processes and workflows. We cannot …
Lunar New Year Marketing: What This Shopping Season Means for Retailers
Lunar New Year, also known as Chinese New Year or the Spring Festival, has long been synonymous with shopping across China and southeast Asia. The holiday is also growing globally. For the 1.5 billion people who celebrate, Lunar New Year is centered around embracing luck and prosperity with family. Falling typically between January 20 and …
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