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Abandoned Shopping Cart Email Examples That Increase Online Cart Conversions

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If there is one thing all e-commerce retailers have in common it is online cart abandonment. Even the most successful global retailers face high cart abandonment rates, especially from mobile shoppers, who abandon 80% of online carts on average. While many abandoned cart recovery strategies involve optimizing the e-commerce website to prevent cart abandonment before …

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Primer on Generative AI for Text in Marketing

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Generative AI (artificial intelligence) for text, images, and videos has risen to the top of the business toolkit. There has been an evolutionary explosion of interest in Generative AI for text in the enterprise. This is happening even as a range of other front- and back-end use cases continue to emerge. We talked about how …

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Influence AI: Why Enterprise Marketers Are Shifting Their Focus to Generative AI for Driving Business Results

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Generative AI has been around for decades (the first iteration emerged at MIT in 1966). However, the viral launch of ChatGPT in November 2022 made Generative AI an agenda item in every boardroom and living room. The Generative AI application landscape is vast and continues to expand. Much of this rapid expansion stems from the …

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Abandoned Shopping Cart Email Best Practices

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In the world of online selling, getting shoppers to visit an e-commerce store is a challenge on its own. Once online shoppers reach the e-commerce store, retailers can motivate them to place items in their shopping cart using chatbot marketing, product recommendation tools, journey orchestration, etc. The last thing retailers want, after putting in all …

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The Truth About Generative AI and Brand Voice

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The concept of brand voice is top of mind in the era of Generative AI. You would be hard-pressed to find a single marketing GenAI solution that does not claim to have the ability to generate on-brand content (ours included!). Yet there are a number of inherent tensions and nuances between Generative AI and brand …

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How to Increase Checkout Completion Rate

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Navigating the stages of the online shopping journey involves a carefully orchestrated sequence of steps, each crucial to sealing the deal. From getting customers to the e-commerce store, enticing them to add products to their carts, progressing through the checkout page, entering payment details, and finally hitting the buy button, the journey is filled with …

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Cyber Week 2023 Broke Records. The Real Winners Used GenAI.

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The data on Cyber Week 2023 is in! Despite predictions of constrained holiday shopping behavior, the retail results for the five days spanning Thanksgiving, Black Friday and Cyber Monday were record breaking. Salesforce data on Cyber Week 2023 digital sales shows a 6% global year-over-year increase and 5% for the US alone. Adobe analytics data …

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5 Market Expansion Strategies Marketers Use to Reach New Audiences

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Marketers work tirelessly to distinguish their brand in the market, nurture their customer base, and build customer loyalty. Even when a company achieves cult brand status, a marketer’s work is never done. In search of growth, brands may look to attract customers across new markets, product lines, lifestyles, niches, and more. What steps can marketers …

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