generative ai in ecommerce 1024x512 1

Conversion Marketing Best Practices and Strategies Explained

by AI Generated Robotic ContentTextPosted on Comments are Disabled

Art or science? That debate related to marketing is age-old. It was not that long ago that brands relied solely on selling customers on a vibe, lifestyle, or aspiration using out-of-home (OOH) methods (think billboards and bus shelters), print (magazines and newspapers), or broadcast (television or radio commercials). Like art, these advertisements evoke feelings and …

Read more “Conversion Marketing Best Practices and Strategies Explained”

image

Generative AI for Credit Cards: Optimizing Marketing & Customer Engagement

by AI Generated Robotic ContentTextPosted on Comments are Disabled

The credit card business has seen its ups and downs in recent years. Growth in debit-first digital wallets like ApplePay, Google Pay and PayPal, Buy Now Pay Later (BNPL) alternatives, and higher interest rates have challenged credit’s dominance as the e-commerce payment method of choice. Combine that with COVID-19-related spending declines and balance payoffs, and …

Read more “Generative AI for Credit Cards: Optimizing Marketing & Customer Engagement”

Persado AI generared copy for financial services 1024x446 1

Financial Services Marketing: Everything you Need to Know About Promoting Personal Finance Products

by AI Generated Robotic ContentTextPosted on Comments are Disabled

Personal finance is less about the products themselves and more about customer financial needs and goals. Financial services marketing allows financial institutions to educate consumers about how personal finance products can enable them to achieve their goals. But, it goes even further than that. In order to capture engagement and conversions, financial services marketers must …

Read more “Financial Services Marketing: Everything you Need to Know About Promoting Personal Finance Products”

Develop Your First Party Data Strategy for 2024

by AI Generated Robotic ContentTextPosted on Comments are Disabled

Motivated by consumer privacy concerns, web browser companies and other technology leaders have been gradually weaning themselves away from third party cookies. Long a holdout, Chrome recently announced its deadline for deprecating this tracking technology. As a result, successful digital marketers will need effective first party data strategies for delivering relevant and personal customer experiences …

Read more “Develop Your First Party Data Strategy for 2024”

6 Proven Abandoned Cart Retargeting Strategies

by AI Generated Robotic ContentTextPosted on Comments are Disabled

The journey from an intrigued online shopper loading their virtual cart to a completed purchase isn’t always a smooth ride. On average, 70% of online shoppers abandon their carts. This highlights the significant challenge faced by online retailers. The challenge for e-commerce brands is not just understanding why shoppers abandon their carts, but devising practical …

Read more “6 Proven Abandoned Cart Retargeting Strategies”

Risks From AI Hallucinations and How to Avoid Them

by AI Generated Robotic ContentTextPosted on Comments are Disabled

Before the advent of Generative AI, hallucinations were the stuff of fever dreams or chemical substances. More recently, the term has come to refer to the fanciful responses that language models occasionally produce. Alternatively funny and alarming, AI hallucinations raise concerns about the potential risks enterprises can face from leveraging Generative AI. With this article …

Read more “Risks From AI Hallucinations and How to Avoid Them”