AI in commerce: Essential use cases for B2B and B2C

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Four AI in commerce use cases are already transforming the customer journey: modernization and business model expansion; dynamic product experience management (PXM); order intelligence; and payments and security.  By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across …

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Mixtral 8x22B is now available in Amazon SageMaker JumpStart

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Today, we are excited to announce the Mixtral-8x22B large language model (LLM), developed by Mistral AI, is available for customers through Amazon SageMaker JumpStart to deploy with one click for running inference. You can try out this model with SageMaker JumpStart, a machine learning (ML) hub that provides access to algorithms and models so you …

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Creating marketing campaigns using BigQuery and Gemini models

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Creating marketing campaigns is often a complex and time-consuming process. Businesses aim to create real-time campaigns that are highly relevant to customer needs and personalized to maximize sales. Doing so requires real-time data analysis, segmentation, and the ability to rapidly create and execute campaigns. Achieving this high level of agility and personalization gives businesses a …

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Enhancing data security and compliance in the XaaS Era 

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Recent research from IDC found that 85% of CEOs who were surveyed cited digital capabilities as strategic differentiators that are crucial to accelerating revenue growth. However, IT decision makers remain concerned about the risks associated with their digital infrastructure and the impact they might have on business outcomes, with data breaches and security concerns being …

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How LotteON built a personalized recommendation system using Amazon SageMaker and MLOps

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This post is co-written with HyeKyung Yang, Jieun Lim, and SeungBum Shim from LotteON. LotteON aims to be a platform that not only sells products, but also provides a personalized recommendation experience tailored to your preferred lifestyle. LotteON operates various specialty stores, including fashion, beauty, luxury, and kids, and strives to provide a personalized shopping …

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To tune or not to tune? A guide to leveraging your data with LLMs

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Customers tell us they see great potential in using large language models (LLMs) with their data to improve customer experiences, automate internal processes, access and find information, and create new content —just to name a few of the emerging generative AI use cases. There are many ways to leverage your data, so in this blog, …

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