The 2023 Persado Holiday Marketing Guide: How to Optimize Campaign Performance in the Era of Holiday Creep 

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Is this the year that end-of-year holiday shopping returns to “normal”? By normal, we mean the predictable post-Thanksgiving kick off followed by weeks of robust spending on gifts, food, and decorations. Persado’s prediction? No—“normal” doesn’t exist anymore. Economic and social changes that were already underway before the pandemic have permanently transformed the holiday shopping season …

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Scalable spherical CNNs for scientific applications

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Posted by Carlos Esteves and Ameesh Makadia, Research Scientists, Google Research, Athena Team Typical deep learning models for computer vision, like convolutional neural networks (CNNs) and vision transformers (ViT), process signals assuming planar (flat) spaces. For example, digital images are represented as a grid of pixels on a plane. However, this type of data makes …

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Seven key insights on GraphQL trends

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GraphQL has emerged as a key technology in the API space, with a growing number of organizations adopting this new API structure into their ecosystems. GraphQL is often seen as an alternative to REST APIs, which have been around for a long time. Compared to REST APIs (or other traditional API specifications), GraphQL provides more …

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Scalable spherical CNNs for scientific applications

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Posted by Carlos Esteves and Ameesh Makadia, Research Scientists, Google Research, Athena Team Typical deep learning models for computer vision, like convolutional neural networks (CNNs) and vision transformers (ViT), process signals assuming planar (flat) spaces. For example, digital images are represented as a grid of pixels on a plane. However, this type of data makes …

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Simplify medical image classification using Amazon SageMaker Canvas

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Analyzing medical images plays a crucial role in diagnosing and treating diseases. The ability to automate this process using machine learning (ML) techniques allows healthcare professionals to more quickly diagnose certain cancers, coronary diseases, and ophthalmologic conditions. However, one of the key challenges faced by clinicians and researchers in this field is the time-consuming and …

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Generative AI for retail: how to keep pace and get ahead

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Generative AI marks a significant technological shift. Like the internet or the mobile phone, its potential impact on individual and business productivity is extraordinary. Indeed, 82% of organizations considering or currently using generative AI believe it will either significantly change or transform their industry (Google Cloud Gen AI Benchmarking Study, July 2023). In retail, the …

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Birders and AI push bird conservation to the next level

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Big data and artificial intelligence (AI) are being used to model hidden patterns in nature, not just for one bird species, but for entire ecological communities across continents. And the models follow each species’ full annual life cycle, from breeding to fall migration to non-breeding grounds, and back north again during spring migration.

‘Electronic tongue’ holds promise as possible first step to artificial emotional intelligence

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Can artificial intelligence (AI) get hungry? Develop a taste for certain foods? Not yet, but a team of Penn State researchers is developing a novel electronic tongue that mimics how taste influences what we eat based on both needs and wants, providing a possible blueprint for AI that processes information more like a human being.