3 Ways to Adapt to How AI Is Changing Marketing

Just over half of all marketers are using or experimenting with Generative AI at work, according to a recent survey. Basic content creation, writing copy, inspiring creativity—these top three AI-generated content use cases point to some of the ways in which marketers are already integrating this new technology into their processes and workflows. We cannot …

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Build an internal SaaS service with cost and usage tracking for foundation models on Amazon Bedrock

Enterprises are seeking to quickly unlock the potential of generative AI by providing access to foundation models (FMs) to different lines of business (LOBs). IT teams are responsible for helping the LOB innovate with speed and agility while providing centralized governance and observability. For example, they may need to track the usage of FMs across …

The history of ESG: A journey towards sustainable investing

The term ESG, or environmental, social and governance, is well-known in the investor community. It refers to a set of metrics used to measure an organization’s environmental and social impact and has become increasingly important in investment decision-making over the years. But while the term ESG was first coined in 2004 by the United Nations …