Widespread machine learning methods behind ‘link prediction’ are performing very poorly, researchers find

As you scroll through any social media feed, you are likely to be prompted to follow or friend another person, expanding your personal network and contributing to the growth of the app itself. The person suggested to you is a result of link prediction: a widespread machine learning (ML) task that evaluates the links in …

3 Ways to Adapt to How AI Is Changing Marketing

Just over half of all marketers are using or experimenting with Generative AI at work, according to a recent survey. Basic content creation, writing copy, inspiring creativity—these top three AI-generated content use cases point to some of the ways in which marketers are already integrating this new technology into their processes and workflows. We cannot …