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What Stories Drive the Most Successful Digital Marketing Campaigns?

Have you ever made a purchase that you had to rationalize? Maybe it was very expensive. Or you didn’t really need it. Or it was reasonably priced and you needed it, but you had more urgent expenses. Whether the item was a new car, or a new phone, or a new pair of shoes, it’s …

Improving Human Annotation Effectiveness for Fact Collection by Identifying the Most Relevant Answers

This paper was accepted at the Workshops on Data Science with Human in the Loop at EMNLP 2022 Identifying and integrating missing facts is a crucial task for knowledge graph completion to ensure robustness towards downstream applications such as question answering. Adding new facts to a knowledge graph in real world system often involves human …

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FriendlyCore: A novel differentially private aggregation framework

Posted by Haim Kaplan and Yishay Mansour, Research Scientists, Google Research Differential privacy (DP) machine learning algorithms protect user data by limiting the effect of each data point on an aggregated output with a mathematical guarantee. Intuitively the guarantee implies that changing a single user’s contribution should not significantly change the output distribution of the …

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Implementing MLOps practices with Amazon SageMaker JumpStart pre-trained models

Amazon SageMaker JumpStart is the machine learning (ML) hub of SageMaker that offers over 350 built-in algorithms, pre-trained models, and pre-built solution templates to help you get started with ML fast. JumpStart provides one-click access to a wide variety of pre-trained models for common ML tasks such as object detection, text classification, summarization, text generation …

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Built with BigQuery: Aible’s serverless journey to challenge the cost vs. performance paradigm

Aible is the leader in generating business impact from AI in less than 30 days by helping teams go from raw data to business value with solutions for customer acquisition, churn prevention, demand prediction, preventative maintenance, and more. These solutions help IT and data teams identify valuable data through automated data validation, enabling collaborative open-world …

Making a Splash: AI Can Help Protect Ocean Goers From Deadly Rips

Surfers, swimmers and beachgoers face a hidden danger in the ocean: rip currents. These narrow channels of water can flow away from the shore at speeds up to 2.5 meters per second, making them one of the biggest safety risks for those enjoying the ocean. To help keep beachgoers safe, Christo Rautenbach, a coastal and …