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What is Marketing Personalization? 

Marketing personalization is a dynamic, data-driven approach to digital marketing. Brands implement marketing personalization using multiple data points based on customer behavior, buying history, preferences, and interests. Brands use this information to personalize emails, product recommendations, website experiences, and more to provide customers with personalized messaging and customer experiences that cater to their changing needs …

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Scaling vision transformers to 22 billion parameters

Posted by Piotr Padlewski and Josip Djolonga, Software Engineers, Google Research Large Language Models (LLMs) like PaLM or GPT-3 showed that scaling transformers to hundreds of billions of parameters improves performance and unlocks emergent abilities. The biggest dense models for image understanding, however, have reached only 4 billion parameters, despite research indicating that promising multimodal …

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Reduce call hold time and improve customer experience with self-service virtual agents using Amazon Connect and Amazon Lex

This post was co-written with Tony Momenpour and Drew Clark from KYTC. Government departments and businesses operate contact centers to connect with their communities, enabling citizens and customers to call to make appointments, request services, and sometimes just ask a question. When there are more calls than agents can answer, callers get placed on hold …