Musings from an MIT Study: Navigating the Intersection of Human Creativity and AI in Marketing
The study found that AI-generated marketing content can rival or surpass human-created content in perceived quality and effectiveness.
Risks From AI Hallucinations and How to Avoid Them
Before the advent of Generative AI, hallucinations were the stuff of fever dreams or chemical substances. More recently, the term has come to refer to the fanciful responses that language models occasionally produce. Alternatively funny and alarming, AI hallucinations raise concerns about the potential risks enterprises can face from leveraging Generative AI. With this article …
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The Year of AI-generated Revenue: Enterprise Generative AI Predictions for 2024
2023 was a pivotal year for Generative AI. The viral launch of ChatGPT in late 2022 sparked mainstream interest in Generative AI. This took GenAI from a niche solution mainly used by data scientists and other technical professionals and put it in the hands of more creative professionals and everyday people. As we venture into …
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Careers in AI: Advice from Boomerang Employees and Why They Returned to Persado
Artificial intelligence (AI) and particularly Generative AI (GenAI) has made countless headlines recently. Given that, it’s no wonder that more professionals are interested in AI careers. Persado is proud to nurture hundreds of careers in AI, from Engineering and Customer Success, to Sales and Marketing (check out our current openings). The majority of Persadoans are …
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What Marketing Leaders Actually Need From AI in 2024
Experienced marketing experts share what AI needs to deliver maximum ROI this year
Abandoned Shopping Cart Email Examples That Increase Online Cart Conversions
If there is one thing all e-commerce retailers have in common it is online cart abandonment. Even the most successful global retailers face high cart abandonment rates, especially from mobile shoppers, who abandon 80% of online carts on average. While many abandoned cart recovery strategies involve optimizing the e-commerce website to prevent cart abandonment before …
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Primer on Generative AI for Text in Marketing
Generative AI (artificial intelligence) for text, images, and videos has risen to the top of the business toolkit. There has been an evolutionary explosion of interest in Generative AI for text in the enterprise. This is happening even as a range of other front- and back-end use cases continue to emerge. We talked about how …
Influence AI: Why Enterprise Marketers Are Shifting Their Focus to Generative AI for Driving Business Results
Generative AI has been around for decades (the first iteration emerged at MIT in 1966). However, the viral launch of ChatGPT in November 2022 made Generative AI an agenda item in every boardroom and living room. The Generative AI application landscape is vast and continues to expand. Much of this rapid expansion stems from the …
AI for Email Marketing: What It Is & How Does It Work?
Do you want to take your email marketing to the next level? Learn how AI tools like Jasper can help you personalize your messages and increase conversions.
Abandoned Shopping Cart Email Best Practices
In the world of online selling, getting shoppers to visit an e-commerce store is a challenge on its own. Once online shoppers reach the e-commerce store, retailers can motivate them to place items in their shopping cart using chatbot marketing, product recommendation tools, journey orchestration, etc. The last thing retailers want, after putting in all …