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Generative AI or GenAI is a game-changing technology using the power of machine learning algorithms and large language models to create original content, images, videos, and more, all in response to user prompts. Its exceptional capacity to instantly create content at scale has made it a staple for marketers everywhere. Let’s explore the widespread use …
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In the years since the browser companies began retiring third-party cookies in response to privacy concerns, brands have been looking for alternative ways to personalize the e-commerce experience. We have previously discussed using first and zero-party data collected directly from your customers to create personalized campaigns. In this post, we want to talk about session data. …
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The furor has calmed since last November when Generative AI first rose to peak hype. The breathless excitement about the size of OpenAI’s GPT-4, Google’s Bard, and Meta’s LLaMA and the broad range of tasks they can fulfill has given way to more measured consideration of the value they bring to enterprise buyers. Are the …
Read more “The future of Generative AI language models is “small””
Running a successful e-commerce business goes beyond counting today’s revenue. You need to understand the numerous factors that influence which customers go to your website, browse for items, and click that coveted “add to cart” button. To thrive in retail e-commerce, you not only must understand the customer journey, but also optimize it to ensure …
The Persado Motivation AI Platform is made stronger by integrations with technology partners. To tell our stronger together story with Snowflake Secure Data Sharing and Braze Customer Engagement Platform, we co-hosted a webinar. During the webinar we explained how marketers can use Generative AI from Powered by Snowflake applications to create thousands of personalized marketing …
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Online cart abandonment is an enduring challenge for e-commerce brands. It results in staggering annual revenue losses of $18 billion. Although it’s commonly viewed as a missed sales opportunity, the ramifications of shopping cart abandonment extend far beyond immediate revenue loss. They include reduced return on investment (ROI) on marketing spend, loss of customer lifetime …
CB Insights, the most trusted source for technology market insights, recognized Persado as the top industry leader in a landscape analysis of Generative AI Text Content Generation. For this CB Insights AI award, CB Insights defines the Generative AI Text Content Generation market as one with solutions for automating and enhancing text content creation using …
Make sure your content always meets high standards with these tips for editing AI-generated content.
Halloween is a scary popular holiday. From handing out candy and dressing up in costumes to pumpkin carving and spooky decorations, there are countless ways consumers can take part in the Halloween festivities. This gives retailers a ton of opportunities to capitalize on this beloved holiday with Halloween marketing campaigns (check out these campaign ideas) …
Read more “Bewitching Language Insights from Halloween and Fall Marketing Campaign Trends”