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In the world of online selling, getting shoppers to visit an e-commerce store is a challenge on its own. Once online shoppers reach the e-commerce store, retailers can motivate them to place items in their shopping cart using chatbot marketing, product recommendation tools, journey orchestration, etc. The last thing retailers want, after putting in all …
The concept of brand voice is top of mind in the era of Generative AI. You would be hard-pressed to find a single marketing GenAI solution that does not claim to have the ability to generate on-brand content (ours included!). Yet there are a number of inherent tensions and nuances between Generative AI and brand …
The experienced leader shares how her team balances user-love, innovation, ethics, and safety in how they design Jasper.
Navigating the stages of the online shopping journey involves a carefully orchestrated sequence of steps, each crucial to sealing the deal. From getting customers to the e-commerce store, enticing them to add products to their carts, progressing through the checkout page, entering payment details, and finally hitting the buy button, the journey is filled with …
The data on Cyber Week 2023 is in! Despite predictions of constrained holiday shopping behavior, the retail results for the five days spanning Thanksgiving, Black Friday and Cyber Monday were record breaking. Salesforce data on Cyber Week 2023 digital sales shows a 6% global year-over-year increase and 5% for the US alone. Adobe analytics data …
Read more “Cyber Week 2023 Broke Records. The Real Winners Used GenAI.”
Marketers work tirelessly to distinguish their brand in the market, nurture their customer base, and build customer loyalty. Even when a company achieves cult brand status, a marketer’s work is never done. In search of growth, brands may look to attract customers across new markets, product lines, lifestyles, niches, and more. What steps can marketers …
Read more “5 Market Expansion Strategies Marketers Use to Reach New Audiences”
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Jasper’s Head of Platform Engineering explains some of the nuances of interoperability in AI and why it’s important for enterprise marketing teams.
The ongoing uncertainty in the economy has put particular strain on financial institutions such as banks and investment firms. Times are challenging especially for those operating in the traditional, brick-and-mortar side of the banking and insurance businesses. But there are digitally-enabled strategies that equip financial institutions to optimize customer relationships and gain traction, even during …
Read more “Generative AI in Financial Services: How Banks Are Using It to Boost Engagement”
There is no doubt that the holiday shopping season has changed a lot over the past decade. Exponential growth of e-commerce sales, more complex and longer holiday shopping seasons, the boom of the experience economy, and the rise of AI have forced retailers to evolve their strategies to meet the needs of modern consumers. While …
Read more “AI and Holiday Shopping: 6 Ways Online Shoppers Will Encounter AI This Cyber Monday”