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Third-party cookies have been dying an extremely slow death since 2019, when Apple, Firefox, and Google announced they were phasing them out. Facing a world in which third-party data on consumers is no longer easily available, brands have been embracing two alternatives. They are: first-party data and zero-party data. Here, we highlight the difference between …

Read more “Zero-party Data Marketing vs. First-party Data Marketing: Differences and Uses”

Introducing Persado Essential Motivation, the first self-service Generative AI language hub for digital marketers across industries designed to motivate consumer response actions. It allows marketing teams to generate the highest-performing digital marketing language in real time, proven to inspire consumers to take action. Now, more marketers than ever can use the Persado Motivation AI knowledge …

Read more “Persado Essential Motivation Brings Motivation AI to More Marketers with Self-Service Option”

Unlock the power of AI for content strategy and discover how to use AI to create engaging content and stay ahead of the competition in our guide.

Modern marketing has evolved from a one-way broadcast into a two-way dialogue. No matter if it’s a loyalty program or conversational marketing, brands want to connect with customers and create long-lasting relationships. There are many different ways brands can do so through conversational marketing. Let’s explore what’s behind this marketing strategy. What is conversational marketing?  Conversational …

Read more “Conversational Marketing for Enterprise Brands “

As corporations wrestle with the implications of enterprise AI, tomorrow’s business winners are being decided today. And here’s everything you need to know.

A shopper seems to be interested in your product. You can see from your on-site analytics that they’ve visited the same product page three times. Today, they added that product to their online cart—then left your site without completing the transaction.  What happened? That’s a tough question to answer, because there are numerous reasons for …

Read more “10 Shopping Cart Abandonment Tools That Boost Conversions”

As the hype around Generative AI continues to reach a fever pitch, business executives are looking to focus their investments on use cases that will deliver concrete business value. One way is to leverage Generative AI for improving the customer experience.  Delivering compelling customer experiences (CX) is a key revenue driver. As the line between …

Read more “Generative AI for the Customer Experience: Understanding 4 Big Opportunities”

Writing original content has never been easier. Learn about the best GPT tools you can use to automatically generate high-quality content.

Financial services firms were one of the first to be disrupted by the Internet and mobile platforms. Thus, it was one of the first to see technology-first financial services firms (fintechs) emerge to address customer pain points. High stock trading fees? eTrade solved that problem, and forced everyone to reassess the consumer stock trading revenue …

Read more “Generative AI in Fintech: 4 Use Cases for Driving Customer Engagement”