Uncovering the Mystery of Data Privacy in AI With Jasper’s Director of Information Security
What you need to know about the current state of user data protection in AI tools.
How to achieve real-time personalization
Audiences increasingly expect content catered to their unique preferences. With real-time personalization, you can instantly deliver customized content to consumers based on their interactions with your brand. This real-time response provides users who are already engaging with your brand with a better customer experience. Effective real-time personalization combines two things: A person’s relevant attributes (such …
Travel Marketing Trends and Changes in Tourism Consumer Behavior
Today’s consumers are traveling more often than in previous years. Multiple consumer travel marketing trends studies (including Persado’s) have found the same upward trend in travel plans and bookings. According to Hopper’s 2023 Travel Trends Report, 59.3% of respondents plan on spending more on travel in 2023 than they did in 2022. 53.6% plan on …
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10 Writesonic Alternatives for Marketing [2023]
No one tool can meet the needs of every social media marketer. So, if you’re looking for Writesonic alternatives, here are 10 great tools to try.
Overcoming Barriers to AI Adoption in Marketing
Given all the hype surrounding Generative AI, it may be hard to believe that not everyone is 100% excited by this development in artificial intelligence. Yet across the enterprise landscape there are corporate executives, functional leaders, and individual contributors calling foul about the rapid Generative AI adoption. Given that investment in Generative AI is expected …
5 Tips for Getting Your Tone of Voice Right in Writing
Can’t figure out the best tone of voice for your writing? See our step-by-step guide to finding your brand voice and maintaining it across platforms.
Q&A on the Latest Trends in Martech, Generative AI, and AI Technology in Marketing
Alex Olesen, VP of Vertical Strategy & Product Marketing at Persado, recently discussed the latest on Generative AI and AI technology in marketing in a webinar hosted by PR agency InkHouse. Fluctuations in the broader martech sector continue as more AI marketing technology and software hits the market, new vendors arrive, and others fade away. …
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How Carrefour Achieves Digital Campaign Uplift
The retailer and grocer Carrefour had begun a digital transformation initiative well before the COVID-19 pandemic accelerated e-commerce adoption by the grocery sector. One of the top 10 retailers in Europe by revenue, Carrefour has more than 12,000 stores worldwide. Yet digitally-enabled competitors and narrowing margins signaled the need for a reset. One pillar of …
Most and Least Surprising: 3 Tech Leaders React to Insights in the AI in Business Trend Report 2023
Explore insights from tech leaders on generative AI in the workplace, based on our report findings.
Master Generative AI for Digital Marketing in the Persado Academy
In today’s digital age, businesses are constantly searching for ways to improve their digital marketing strategies and stand out from the competition. The key to success lies in crafting engaging messaging that resonates with customers. This is where the power of AI-based marketing and Generative AI for digital marketing comes in. Persado is leading the …
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