The AI in Business Trend Report 2023: Insights, Use Cases, and Sentiments from 500 Professionals
Get a preview of the biggest takeaways from our survey of how white-collar professionals feel about generative AI in the workplace.
How to Use AI For Sales to Outsell Competitors With Ease
Wondering how to use AI for sales? Learn how high-performing sales teams are using it and read up on the benefits of implementing AI sales solutions.
Transforming Travel Loyalty Marketing
Airlines pioneered travel loyalty programs more than a generation ago with the first offers for frequent flyer miles. Over time, these plans proliferated, for both the business and the leisure traveler. In response, travel and hospitality companies are transforming travel loyalty marketing programs to create better value for all customers as well as for the …
8 Content Analysis Tools to Improve Your ROI From Content
Content analysis tools can help both new and experienced marketers. Here are 8 top tools for analyzing content quality and performance, and boosting your ROI.
Introducing Dynamic Motivation: Increase Online Revenue by 3-5% with Generative AI for Abandoned Cart Recovery
Research finds that 76% of consumers are more likely to consider purchasing from brands that personalize their brand experience. An equal share are annoyed by non-personalized experiences. Brands invest heavily in personalizing the online journey and getting customers to the online cart. Yet, the online shopping cart, perhaps the most significant step in the customer …
Persado Survey Finds that Human Creatives Achieve Better Digital Marketing Effectiveness When Aided by Generative AI-Driven Insights
Retail marketing leaders have a lot riding on their digital marketing effectiveness, given that they spend 58% of their digital marketing budget on digital ads. But, when marketers rely only on their experience to choose digital campaign language, they don’t always achieve the best results. That is the takeaway from our 2023 Digital Marketer Survey …
The Biggest AI News From Google’s I/O 2023 Keynote
Google announced major updates to its gen AI investments, including new models, deeper integrations within Google products and efforts to curb disinformation.
The Evolution of Gratitude in Mother’s Day Marketing
Mother’s Day is rooted in the idea of showing appreciation. So it’s no wonder it has also become one of the most popular gifting holidays. According to the National Retail Federation or NRF, Mother’s Day spending has hit a record high. In 2023, consumers plan to spend an average of $274.02. The top three gift …
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Google I/O 2023: How Google’s Search Generative Experience (SGE) May Impact SEO
Google previewed its new generative AI search experience today at Google I/O 2023. What do the changes mean for SEOs and content marketers?
Jasper and Google Cloud Announce New Partnership Bringing Greater Flexibility to the Jasper AI Engine and On-Brand Assistance to Millions in the Google Cloud Marketplace
On the heels of the release of Jasper Brand Voice, we are excited to announce a brand new partnership with Google Cloud that will enhance Jasper’s AI Engine.