The Biggest AI News From Google’s I/O 2023 Keynote
Google announced major updates to its gen AI investments, including new models, deeper integrations within Google products and efforts to curb disinformation.
The Evolution of Gratitude in Mother’s Day Marketing
Mother’s Day is rooted in the idea of showing appreciation. So it’s no wonder it has also become one of the most popular gifting holidays. According to the National Retail Federation or NRF, Mother’s Day spending has hit a record high. In 2023, consumers plan to spend an average of $274.02. The top three gift …
Read more “The Evolution of Gratitude in Mother’s Day Marketing”
Google I/O 2023: How Google’s Search Generative Experience (SGE) May Impact SEO
Google previewed its new generative AI search experience today at Google I/O 2023. What do the changes mean for SEOs and content marketers?
Jasper and Google Cloud Announce New Partnership Bringing Greater Flexibility to the Jasper AI Engine and On-Brand Assistance to Millions in the Google Cloud Marketplace
On the heels of the release of Jasper Brand Voice, we are excited to announce a brand new partnership with Google Cloud that will enhance Jasper’s AI Engine.
Personalization AI: Driving Conversions Through Content Personalization
Personalization is a powerful technique for retaining customers and fostering loyalty. It’s no longer a trend. Today’s savvy customers expect it. In 2021, 45% of global consumers indicated a brand would lose their loyalty if it didn’t deliver a personalized experience. In 2022, that number jumped to 62%. But developing personalized content can be time …
Read more “Personalization AI: Driving Conversions Through Content Personalization”
Webinar Recap | Understanding the Difference Between Generative AI Marketing Solutions
Gartner predicts that by 2025, 30% of outbound marketing messages will be synthetically generated—up from only 2% in 2022. That’s just one data point highlighting the explosive growth in Generative AI marketing solutions. There’s a variety of providers looking to take advantage of this rapidly growing market. Many of them talk about their AI products …
Read more “Webinar Recap | Understanding the Difference Between Generative AI Marketing Solutions”
Release Summary: Brand Voice, Unlimited Credits, Pricing & Packaging Updates
Jasper Brand Voice enables businesses to train AI on their company and better reflect their brand. This release also includes pricing and packaging changes.
Generative AI for Marketing: How to Compare Different Generative AI Marketing Applications
The utilization of Generative AI for marketing is helping teams write more emails, ads, blog posts optimized for SEO, website copy, social media posts … the list goes on. In fact, 14% of the respondents to a recent survey about marketing technology adoption were already using Generative AI for marketing use cases. In these early …
Exclusive Insights into Consumer Behavior Towards Financial Services
The economy constantly reshapes consumer behavior towards financial services and consumer sentiments around spending. Economic factors have a huge impact on how consumers approach their own finances and think about financial products. While it’s no secret that consumer behaviors are always changing, just how much and how fast they are changing might surprise even the …
Read more “Exclusive Insights into Consumer Behavior Towards Financial Services”
Preparing Students for the Future of Work With AI
This educator is encouraging college-age students to get ahead by using generative AI tools in a digital marketing bootcamp and in their job searches.