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Personalization is a powerful technique for retaining customers and fostering loyalty. It’s no longer a trend. Today’s savvy customers expect it. In 2021, 45% of global consumers indicated a brand would lose their loyalty if it didn’t deliver a personalized experience. In 2022, that number jumped to 62%.  But developing personalized content can be time …

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Gartner predicts that by 2025, 30% of outbound marketing messages will be synthetically generated—up from only 2% in 2022. That’s just one data point highlighting the explosive growth in Generative AI marketing solutions. There’s a variety of providers looking to take advantage of this rapidly growing market. Many of them talk about their AI products …

Read more “Webinar Recap | Understanding the Difference Between Generative AI Marketing Solutions”

Jasper Brand Voice enables businesses to train AI on their company and better reflect their brand. This release also includes pricing and packaging changes.

The utilization of Generative AI for marketing is helping teams write more emails, ads, blog posts optimized for SEO, website copy, social media posts … the list goes on. In fact, 14% of the respondents to a recent survey about marketing technology adoption were already using Generative AI for marketing use cases.  In these early …

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This educator is encouraging college-age students to get ahead by using generative AI tools in a digital marketing bootcamp and in their job searches.

Consumer behavior trends often change quickly. There are year-to-year swings in consumer sentiments that impact discretionary spending, debt, economic security, and more due to large economic shifts and other factors. Accenture describes the Reimagined Consumer with purchase motivations beyond price or quality. Not only do consumer behavior trends change often, but consumer motivations for engaging …

Read more “How to Stay Ahead of Consumer Behavior Trends with AI”

Before the advent of web testing, there weren’t many tools available to definitely measure whether a campaign would gain traction—and why. But, no longer. Experimental design in marketing provides today’s organizations with a powerful technique that can reveal which elements of a campaign resonate with customers. It’s been adopted enthusiastically by organizations like the luxury …

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More conversions, larger cart sizes, less cart abandonment—retailers everywhere want to see e-commerce growth. It can be hard to achieve when consumers are scrutinizing every dollar and comparing options from a range of providers. Like at many retailers, the e-commerce leaders at Tapestry had been asking how they can achieve e-commerce growth. Tapestry is a …

Read more ““Add to Bag”—E-commerce Growth Lessons from Leaders at Tapestry”