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In honor of International Women’s Day and the amazing women at Persado—who comprise 46% of our workforce—we wanted to celebrate a few of them from across the globe who are shaking up the Generative AI industry and transforming the way enterprise brands connect with customers at scale through personalized language. We’re grateful to have the …
This essay was originally given as a speech at Jasper’s Gen AI event on February 14th, 2023. You can see a clip of that speech below.
Loyalty programs have taken over just about everything from fast food to luxury travel. The satisfaction customers feel from earning points and rewards seems to be at the center of the modern customer experience. But, it isn’t just the gamification aspect that makes loyalty programs so alluring. It’s that they make every participating customer feel …
Read more “6 Loyalty Program Best Practices for Enterprise Businesses”
Visual content is essential for content marketing in 2023. Here are the top 12 Snappa alternatives to supercharge your visual content strategy this year.
If you’re struggling as a Canva user with bulky software issues or lack of advanced editing tools, here are 10 alternatives you can use instead.
In recent years, Facebook ads have become not only less fruitful, but also more expensive. While the cost of Facebook ads varies depending on time of year, industry, location, audience, and other factors, Facebook ads will likely cost more in 2023 than the last two years. As a result, many brands (including the largest public …
Read more “7 Alternatives to Facebook Ads for Enterprise B2C Marketers in 2023”
Our education system is rooted in producing outputs and outcomes. Amanda Slavin thinks gen AI can reverse this to serve students and teachers better.
Marketers who rely on email campaigns to capture customer attention face a complicated, ever-changing environment. An estimated 333.2 billion emails were sent and received daily in 2022. The average office worker receives 120 emails per day. This over-abundance can create email fatigue that lessens the impact of your email marketing strategies. When subscribers feel overwhelmed …
Read more “5 Email Marketing Strategies to Boost Engagement in 2023”
Discover the top 5 use cases people use Jasper’s Chrome extension for across their teams to improve their marketing, sales, and customer support.
Healthcare industry players—from insurers and other types of payer organizations to providers and even pharmaceutical and biotech firms—are exploring Generative AI to improve customer engagement and care. From better patient communication to new drug discovery, the use cases for Generative AI are vast. Consider the opportunities to improve communication and engagement with patients using Generative …
Read more “Generative AI in Healthcare: 7 Ways Healthcare Companies Are Using It”