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Why Consumers Are Unimpressed By Financial Services Marketing—And What Banks Can Do About It

It’s no secret that today’s consumers expect more than generic messaging from the brands they trust. And yet, new data suggests that banks are falling short on personalization, pushing many customers to consider other options. According to a study from Motivation AI company Persado, 45% of consumers would consider switching banks for one that prioritizes …

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Banking Tech Awards Name Persado a Finalist in Tech of the Future: AI and Data Category

It’s exciting when esteemed tech industry judges recognize your platform as trailblazing and driving real-world business impact. This week, we celebrated a new accolade for the Persado Motivation AI platform.  Fintech Futures named Persado one of only three vendors shortlisted among a select group of innovators in the Bank Tech Awards’ highly competitive “Tech of …