8 Content Analysis Tools to Improve Your ROI From Content
Content analysis tools can help both new and experienced marketers. Here are 8 top tools for analyzing content quality and performance, and boosting your ROI.
Introducing Dynamic Motivation: Increase Online Revenue by 3-5% with Generative AI for Abandoned Cart Recovery
Research finds that 76% of consumers are more likely to consider purchasing from brands that personalize their brand experience. An equal share are annoyed by non-personalized experiences. Brands invest heavily in personalizing the online journey and getting customers to the online cart. Yet, the online shopping cart, perhaps the most significant step in the customer …
Persado Survey Finds that Human Creatives Achieve Better Digital Marketing Effectiveness When Aided by Generative AI-Driven Insights
Retail marketing leaders have a lot riding on their digital marketing effectiveness, given that they spend 58% of their digital marketing budget on digital ads. But, when marketers rely only on their experience to choose digital campaign language, they don’t always achieve the best results. That is the takeaway from our 2023 Digital Marketer Survey …
The Biggest AI News From Google’s I/O 2023 Keynote
Google announced major updates to its gen AI investments, including new models, deeper integrations within Google products and efforts to curb disinformation.
The Evolution of Gratitude in Mother’s Day Marketing
Mother’s Day is rooted in the idea of showing appreciation. So it’s no wonder it has also become one of the most popular gifting holidays. According to the National Retail Federation or NRF, Mother’s Day spending has hit a record high. In 2023, consumers plan to spend an average of $274.02. The top three gift …
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Google I/O 2023: How Google’s Search Generative Experience (SGE) May Impact SEO
Google previewed its new generative AI search experience today at Google I/O 2023. What do the changes mean for SEOs and content marketers?
Jasper and Google Cloud Announce New Partnership Bringing Greater Flexibility to the Jasper AI Engine and On-Brand Assistance to Millions in the Google Cloud Marketplace
On the heels of the release of Jasper Brand Voice, we are excited to announce a brand new partnership with Google Cloud that will enhance Jasper’s AI Engine.
Personalization AI: Driving Conversions Through Content Personalization
Personalization is a powerful technique for retaining customers and fostering loyalty. It’s no longer a trend. Today’s savvy customers expect it. In 2021, 45% of global consumers indicated a brand would lose their loyalty if it didn’t deliver a personalized experience. In 2022, that number jumped to 62%. But developing personalized content can be time …
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Webinar Recap | Understanding the Difference Between Generative AI Marketing Solutions
Gartner predicts that by 2025, 30% of outbound marketing messages will be synthetically generated—up from only 2% in 2022. That’s just one data point highlighting the explosive growth in Generative AI marketing solutions. There’s a variety of providers looking to take advantage of this rapidly growing market. Many of them talk about their AI products …
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Release Summary: Brand Voice, Unlimited Credits, Pricing & Packaging Updates
Jasper Brand Voice enables businesses to train AI on their company and better reflect their brand. This release also includes pricing and packaging changes.