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Cookies had a good run. The third-party data trackers beloved by marketers have been a part of the consumer web experience since the launch of Netscape in 1994. But, in an effort to position themselves as guardians of consumer privacy—and to comply with increasing regulations—tech giants Apple, Mozilla, and Google have rendered cookies virtually obsolete. …

Read more “Embrace a Cookieless Future With Generative AI and First-Party Data”

Luxury brands are iconic. Their names show up everywhere from the red carpet to rap songs to Instagram and TikTok feeds. What makes these coveted names so alluring and aspirational to luxury consumers? What can other brands learn from modern luxury brand marketing strategies?  Luxury brand marketing strategies center around quality and exclusivity  Luxury brands …

Read more “3 Luxury Brand Marketing Strategies that Convey Long-term Value”

Generative AI can empower educators, give them more time back for teaching and make their lives easier.

It’s tough out there. Inflation remains high, and job layoffs continue in many sectors. Consequently, more Americans are relying on credit cards and personal loans. All that increased debt goes hand in hand with an increase in missed payments. The New York Federal Reserve reported that the share of payments late by 90 days or …

Read more “How Generative AI for Payments Motivates Customers to Pay on Time”

The release of GPT-4 sparked excitement and concern among experts for its impressive capabilities, ethical considerations and closed model.

Marketers just love holidays and celebrations (and so do customers). Whether it’s promoting a Black Friday sale before the end-of-year holidays, inspiring customers to buy something for that special someone on Valentine’s Day, or sharing creative costume ideas for Halloween, holidays and marketing have a long and happy history together. Marketing teams have practically perfected …

Read more “How Marketers Capitalize on Social Media Holidays”

Not all slogan generators are made equal. So which one can help you create a great catchphrase? See 10 popular generators in action here and judge for yourself.

SXSW Recap: Thinkingbox’s “Creativity, AI, and the Fifth Industrial Revolution” explored the relationship between generative AI and creativity.

For online retailers, cart abandonment equals lost revenue. With the average online cart abandonment rate at almost 70%, these missed opportunities add up quickly.  But, enterprises can improve abandoned cart recovery rates by revamping the processes and messages customers encounter during the online customer journey. A few subtle design or language changes to your website or …

Read more “Strategies For Improving Your Abandoned Cart Recovery Rate”

Welcome to Jasper’s post-Gen AI conference coverage! Here, we have an interview with author and NYT contributor Kevin Roose.