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Use Generative AI for Facebook Ads to Combat Fatigue

Have you noticed your Facebook ads drop in performance soon after you put a new campaign on the platform? You’re definitely not alone. The Meta platforms Facebook and Instagram still have the largest audiences in social media, but Facebook’s ad dominance has eroded in the past few years. That’s both in terms of how much …

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What Stories Drive the Most Successful Digital Marketing Campaigns?

Have you ever made a purchase that you had to rationalize? Maybe it was very expensive. Or you didn’t really need it. Or it was reasonably priced and you needed it, but you had more urgent expenses. Whether the item was a new car, or a new phone, or a new pair of shoes, it’s …

Love Language: Valentine’s Day Marketing Messages that Inspire Spending

Holidays, especially those that involve gifting, are filled with opportunities for marketers to inspire consumers to buy something special for themselves or a loved one. Let’s face it, people feel a ton of satisfaction from getting and giving gifts, no matter the occasion. Holidays are the perfect excuse to do it. Valentine’s Day marketing is …