Category: Text

Artificial intelligence (AI) and particularly Generative AI (GenAI) has made countless headlines recently. Given that, it’s no wonder that more professionals are interested in AI careers. Persado is proud to nurture hundreds of careers in AI, from Engineering and Customer Success, to Sales and Marketing (check out our current openings). The majority of Persadoans are …

Read more “Careers in AI: Advice from Boomerang Employees and Why They Returned to Persado”

Experienced marketing experts share what AI needs to deliver maximum ROI this year

Generative AI (artificial intelligence) for text, images, and videos has risen to the top of the business toolkit. There has been an evolutionary explosion of interest in Generative AI for text in the enterprise. This is happening even as a range of other front- and back-end use cases continue to emerge. We talked about how …

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Do you want to take your email marketing to the next level? Learn how AI tools like Jasper can help you personalize your messages and increase conversions.

In the world of online selling, getting shoppers to visit an e-commerce store is a challenge on its own. Once online shoppers reach the e-commerce store, retailers can motivate them to place items in their shopping cart using chatbot marketing, product recommendation tools, journey orchestration, etc. The last thing retailers want, after putting in all …

Read more “Abandoned Shopping Cart Email Best Practices”

The concept of brand voice is top of mind in the era of Generative AI. You would be hard-pressed to find a single marketing GenAI solution that does not claim to have the ability to generate on-brand content (ours included!). Yet there are a number of inherent tensions and nuances between Generative AI and brand …

Read more “The Truth About Generative AI and Brand Voice”

The experienced leader shares how her team balances user-love, innovation, ethics, and safety in how they design Jasper.

Navigating the stages of the online shopping journey involves a carefully orchestrated sequence of steps, each crucial to sealing the deal. From getting customers to the e-commerce store, enticing them to add products to their carts, progressing through the checkout page, entering payment details, and finally hitting the buy button, the journey is filled with …

Read more “How to Increase Checkout Completion Rate”