What Jasper Customers Should Know About the EU AI Act
Approved this month and expected to be fully implemented by 2025, The EU AU Act categorizes AI systems based on their potential risks.
Conversion Marketing Best Practices and Strategies Explained
Art or science? That debate related to marketing is age-old. It was not that long ago that brands relied solely on selling customers on a vibe, lifestyle, or aspiration using out-of-home (OOH) methods (think billboards and bus shelters), print (magazines and newspapers), or broadcast (television or radio commercials). Like art, these advertisements evoke feelings and …
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How To Prepare Your Marketing Team for the Paradigm Shift in Non-Organic Blog Traffic
Search engine changes are shaking up non-organic traffic. Find out how to get your team ready for them.
6 Video Script Templates That Will Make Your Videos Stand Out
Creating video content for your business? Use these video script templates to get started with your scripts. (Including real examples for inspiration!)
Generative AI for Credit Cards: Optimizing Marketing & Customer Engagement
The credit card business has seen its ups and downs in recent years. Growth in debit-first digital wallets like ApplePay, Google Pay and PayPal, Buy Now Pay Later (BNPL) alternatives, and higher interest rates have challenged credit’s dominance as the e-commerce payment method of choice. Combine that with COVID-19-related spending declines and balance payoffs, and …
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Financial Services Marketing: Everything you Need to Know About Promoting Personal Finance Products
Personal finance is less about the products themselves and more about customer financial needs and goals. Financial services marketing allows financial institutions to educate consumers about how personal finance products can enable them to achieve their goals. But, it goes even further than that. In order to capture engagement and conversions, financial services marketers must …
Develop Your First Party Data Strategy for 2024
Motivated by consumer privacy concerns, web browser companies and other technology leaders have been gradually weaning themselves away from third party cookies. Long a holdout, Chrome recently announced its deadline for deprecating this tracking technology. As a result, successful digital marketers will need effective first party data strategies for delivering relevant and personal customer experiences …
AI Meets ROI: Performance Data in AI Is the Missing Link for Marketing Leaders
AI in marketing needs to transition from a cost saver to a business driver, providing actionable insights and performance-based recommendations.
6 Proven Abandoned Cart Retargeting Strategies
The journey from an intrigued online shopper loading their virtual cart to a completed purchase isn’t always a smooth ride. On average, 70% of online shoppers abandon their carts. This highlights the significant challenge faced by online retailers. The challenge for e-commerce brands is not just understanding why shoppers abandon their carts, but devising practical …
Musings from an MIT Study: Navigating the Intersection of Human Creativity and AI in Marketing
The study found that AI-generated marketing content can rival or surpass human-created content in perceived quality and effectiveness.