Category Added in a WPeMatico Campaign
Lunar New Year, also known as Chinese New Year or the Spring Festival, has long been synonymous with shopping across China and southeast Asia. The holiday is also growing globally. For the 1.5 billion people who celebrate, Lunar New Year is centered around embracing luck and prosperity with family. Falling typically between January 20 and …
Read more “Lunar New Year Marketing: What This Shopping Season Means for Retailers”
Learn more about how Jasper’s Tone and Knowledge API endpoints can personalize your marketing content even further.
Approved this month and expected to be fully implemented by 2025, The EU AU Act categorizes AI systems based on their potential risks.
Art or science? That debate related to marketing is age-old. It was not that long ago that brands relied solely on selling customers on a vibe, lifestyle, or aspiration using out-of-home (OOH) methods (think billboards and bus shelters), print (magazines and newspapers), or broadcast (television or radio commercials). Like art, these advertisements evoke feelings and …
Read more “Conversion Marketing Best Practices and Strategies Explained”
Search engine changes are shaking up non-organic traffic. Find out how to get your team ready for them.
Creating video content for your business? Use these video script templates to get started with your scripts. (Including real examples for inspiration!)
The credit card business has seen its ups and downs in recent years. Growth in debit-first digital wallets like ApplePay, Google Pay and PayPal, Buy Now Pay Later (BNPL) alternatives, and higher interest rates have challenged credit’s dominance as the e-commerce payment method of choice. Combine that with COVID-19-related spending declines and balance payoffs, and …
Read more “Generative AI for Credit Cards: Optimizing Marketing & Customer Engagement”
Personal finance is less about the products themselves and more about customer financial needs and goals. Financial services marketing allows financial institutions to educate consumers about how personal finance products can enable them to achieve their goals. But, it goes even further than that. In order to capture engagement and conversions, financial services marketers must …
Motivated by consumer privacy concerns, web browser companies and other technology leaders have been gradually weaning themselves away from third party cookies. Long a holdout, Chrome recently announced its deadline for deprecating this tracking technology. As a result, successful digital marketers will need effective first party data strategies for delivering relevant and personal customer experiences …
AI in marketing needs to transition from a cost saver to a business driver, providing actionable insights and performance-based recommendations.