AI is no longer an emerging concept or technology. The AI revolution is here. Yet, many corporations still sit on the sidelines or get sidetracked in the exploration phase. This often results in companies delaying digital marketing AI adoption or choosing not to use it to its full advantage. As budgets become more rigid, priorities …
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Every retailer wants a robust fourth quarter and high profit during the holiday shopping season. To help you get it, Persado brought Vipul Vyas, Senior Vice President, Go-to-Market Strategy at Persado; and Assaf Baciu, COO and Co-Founder of Persado; together with guest speaker Sucharita Kodali, Vice President and Principal Analyst at Forrester. This webinar focused on Generative AI …
Not sure what to write in your LinkedIn headline? Here are 3 formulas, 6 best practices, and profile writing tips (with examples) to help you get unstuck.
Brands are always looking for new ways to connect with current and potential customers. Some brands have managed to go beyond just customer loyalty to create a fanatical following. We call these cult brands. What are cult brands? Cult brands are B2C companies with customers so passionate that they view their association with the brand …
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Jasper’s AI article rewriter tools are the best in the game. Find out why, plus see which 5 other tools we’d recommend.
Segment marketing has transformed from its old-school demographic origins to embrace more dynamic and behavior-driven engagement. These changes allow brands to deliver experiences that are more personalized. Add Generative AI to create more, higher-performing campaign messages, and you can quickly and easily reboot your segmentation strategy. We’ll show you how. But first, let’s establish some …
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Using Jasper’s blog idea generator as a brainstorming buddy will give you instant inspiration for your next blog post idea.
Over the past year alone, it seems like almost everyone is using or at least talking about Generative AI. From college kids writing term papers to large corporations looking to scale fast, AI is just about everywhere these days. While 2023 might as well be renamed the “Year of GenAI,” many retail and other industry …
Online cart abandonment is a primary pain point for any e-commerce brand. With cart abandonment rates around 70% on average on desktop and 80% on mobile, no retailer can escape the many negative effects of shopping cart abandonment on their business. What is cart abandonment? Cart abandonment occurs when a customer adds item(s) to their …
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Back to school is a time of new beginnings. But, what back-to-school marketing campaigns inspire the most sales? It’s a lucrative shopping season as students stock up on new clothes, school supplies, dorm room accessories, and more. According to the National Retail Federation (NRF), back-to-school (K-12) spending is expected to hit $41.5 billion in 2023. …
Read more “It’s All About What’s New in Back-to-School Marketing”