6 Changes Transforming Black Friday Marketing Strategies

Black Friday and Cyber Monday are synonymous with closeout deals on holiday gifts and sky-high profits for retailers. These banner shopping events are still a major aspect of the retail calendar, but the game has changed and so have Black Friday marketing strategies.  What is Black Friday? The term “Black Friday” originated in Philadelphia in …

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Why Retailers Should Embrace the Experience Economy

Consumers have been changing what they spend their money on. From the rise of minimalism to ever-increasing travel spending, consumers have become more intentional about what physical items they purchase and have shifted their focus to collecting a wealth of experiences. This has created an experience economy.  What is the experience economy?  The experience economy …

Why Corporations Shouldn’t Wait to Implement Digital Marketing AI

AI is no longer an emerging concept or technology. The AI revolution is here. Yet, many corporations still sit on the sidelines or get sidetracked in the exploration phase. This often results in companies delaying digital marketing AI adoption or choosing not to use it to its full advantage.  As budgets become more rigid, priorities …

How to Leverage Generative AI Retail Strategies to Boost Year-End Revenue [Webinar Key Takeaways]

Every retailer wants a robust fourth quarter and high profit during the holiday shopping season. To help you get it, Persado brought Vipul Vyas, Senior Vice President, Go-to-Market Strategy at Persado; and Assaf Baciu, COO and Co-Founder of Persado; together with guest speaker Sucharita Kodali, Vice President and Principal Analyst at Forrester. This webinar focused on Generative AI …

Inside Cult Brands and Their Fanatical Followings

Brands are always looking for new ways to connect with current and potential customers. Some brands have managed to go beyond just customer loyalty to create a fanatical following. We call these cult brands.  What are cult brands?  Cult brands are B2C companies with customers so passionate that they view their association with the brand …