How to Create Threads with Jasper
Meta has officially released Threads, so we got straight to work on our new Threads template. Here’s how to use it. Happy Threading!
AI in Marketing: Benefits, Use Cases, and Examples
This post was published on June 16, 2022 and updated on July 6, 2023 Warm, personable, convincing — those adjectives may not be the first that come to mind when you think of artificial intelligence or AI. But, AI and human collaboration can outperform human intuition alone in creating and selecting digital content that connects …
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Persado Drives Mutual ROI with Technology Partnerships and Alliances Program
Technology teams are stronger when they work together. So are technology companies and service providers. That’s why we are thrilled to announce the launch of the Persado Technology Partnerships and Alliances Program. The goals of this program are to drive mutual ROI with our integration and technology partners and to create better offerings and more …
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The AI in Business Trend Report 2023: Insights, Use Cases, and Sentiments from 500 Professionals
Get a preview of the biggest takeaways from our survey of how white-collar professionals feel about generative AI in the workplace.
3 Ways Generative AI Creates Jobs
Enterprises had been looking for ways to automate business processes since long before Generative AI (or GenAI) broke into the scene. Now that the potential is real and widespread, alarms are sounding about the impact of Generative AI on jobs. Goldman Sachs suggests that as many as 300 million jobs could be affected by GenAI. …
Uncovering the Mystery of Data Privacy in AI With Jasper’s Director of Information Security
What you need to know about the current state of user data protection in AI tools.
How to achieve real-time personalization
Audiences increasingly expect content catered to their unique preferences. With real-time personalization, you can instantly deliver customized content to consumers based on their interactions with your brand. This real-time response provides users who are already engaging with your brand with a better customer experience. Effective real-time personalization combines two things: A person’s relevant attributes (such …
Travel Marketing Trends and Changes in Tourism Consumer Behavior
Today’s consumers are traveling more often than in previous years. Multiple consumer travel marketing trends studies (including Persado’s) have found the same upward trend in travel plans and bookings. According to Hopper’s 2023 Travel Trends Report, 59.3% of respondents plan on spending more on travel in 2023 than they did in 2022. 53.6% plan on …
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10 Writesonic Alternatives for Marketing [2023]
No one tool can meet the needs of every social media marketer. So, if you’re looking for Writesonic alternatives, here are 10 great tools to try.
Overcoming Barriers to AI Adoption in Marketing
Given all the hype surrounding Generative AI, it may be hard to believe that not everyone is 100% excited by this development in artificial intelligence. Yet across the enterprise landscape there are corporate executives, functional leaders, and individual contributors calling foul about the rapid Generative AI adoption. Given that investment in Generative AI is expected …