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Retail Marketing Insights and Consumer Shopping Behavior Trends of 2024

Few industries have been more affected by the rapid changes in consumer shopping behavior trends and infrastructure over the last decade than retail. From the rise of e-commerce and massive supply chain disruptions, to the instant popularity of the direct-to-consumer model and social media shopping, retailers are in an era of disruption and innovation.  All …

Persado Teams Up with Kate Spade New York to Enhance Retention and Loyalty with GenAI

Michele Nemschoff, Persado Senior Vice President of Marketing, recently interviewed Amanda Bopp, Vice President North America Marketing & eCommerce at Kate Spade, during the CommerceNext 2023 Ecommerce Growth Show in New York City. The breakout session, How Generative AI Enhances Retention and Loyalty at Kate Spade, focused on the advantages of increasing customer retention and …

NLP overview

AI in Marketing: Benefits, Use Cases, and Examples

This post was published on June 16, 2022 and updated on July 6, 2023  Warm, personable, convincing — those adjectives may not be the first that come to mind when you think of artificial intelligence or AI. But, AI and human collaboration can outperform human intuition alone in creating and selecting digital content that connects …

Persado Drives Mutual ROI with Technology Partnerships and Alliances Program

Technology teams are stronger when they work together. So are technology companies and service providers. That’s why we are thrilled to announce the launch of the Persado Technology Partnerships and Alliances Program. The goals of this program are to drive mutual ROI with our integration and technology partners and to create better offerings and more …