Tag: AI Text

Motivated by consumer privacy concerns, web browser companies and other technology leaders have been gradually weaning themselves away from third party cookies. Long a holdout, Chrome recently announced its deadline for deprecating this tracking technology. As a result, successful digital marketers will need effective first party data strategies for delivering relevant and personal customer experiences …

Read more “Develop Your First Party Data Strategy for 2024”

AI in marketing needs to transition from a cost saver to a business driver, providing actionable insights and performance-based recommendations.

The journey from an intrigued online shopper loading their virtual cart to a completed purchase isn’t always a smooth ride. On average, 70% of online shoppers abandon their carts. This highlights the significant challenge faced by online retailers. The challenge for e-commerce brands is not just understanding why shoppers abandon their carts, but devising practical …

Read more “6 Proven Abandoned Cart Retargeting Strategies”

The study found that AI-generated marketing content can rival or surpass human-created content in perceived quality and effectiveness.

Before the advent of Generative AI, hallucinations were the stuff of fever dreams or chemical substances. More recently, the term has come to refer to the fanciful responses that language models occasionally produce. Alternatively funny and alarming, AI hallucinations raise concerns about the potential risks enterprises can face from leveraging Generative AI. With this article …

Read more “Risks From AI Hallucinations and How to Avoid Them”

2023 was a pivotal year for Generative AI. The viral launch of ChatGPT in late 2022 sparked mainstream interest in Generative AI. This took GenAI from a niche solution mainly used by data scientists and other technical professionals and put it in the hands of more creative professionals and everyday people. As we venture into …

Read more “The Year of AI-generated Revenue: Enterprise Generative AI Predictions for 2024”

Artificial intelligence (AI) and particularly Generative AI (GenAI) has made countless headlines recently. Given that, it’s no wonder that more professionals are interested in AI careers. Persado is proud to nurture hundreds of careers in AI, from Engineering and Customer Success, to Sales and Marketing (check out our current openings). The majority of Persadoans are …

Read more “Careers in AI: Advice from Boomerang Employees and Why They Returned to Persado”

Experienced marketing experts share what AI needs to deliver maximum ROI this year