Cool stuff customers built, May edition: Visual scouts, racing agents, agile ads & more

AI and cloud technology are reshaping every corner of every industry around the world. Without our customers, there would be no Google Cloud, as they are the ones building the future on our platform. In this monthly round-up, we dive into some of the exciting projects redefining businesses, shaping industries, and creating new categories.  For …

StreamBridge: Turning Your Offline Video Large Language Model into a Proactive Streaming Assistant

We present StreamBridge, a simple yet effective framework that seamlessly transforms offline Video-LLMs into streaming-capable models. It addresses two fundamental challenges in adapting existing models into online scenarios: (1) limited capability for multi-turn real-time understanding, and (2) lack of proactive response mechanisms. Specifically, StreamBridge incorporates (1) a memory buffer combined with a round-decayed compression strategy, …

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Build an intelligent community agent to revolutionize IT support with Amazon Q Business

In the era of AI and machine learning (ML), there is a growing emphasis on enhancing security— especially in IT contexts. In this post, we demonstrate how your organization can reduce the end-to-end burden of resolving regular challenges experienced by your IT support teams—from understanding errors and reviewing diagnoses, remediation steps, and relevant documentation, to …

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Inside Infinity Learn’s AI Tutor, powered by Google Cloud

Late-night study sessions, complex equations, and immense pressure: for millions of students in India, the IIT JEE Main exam and NEET for medical colleges are critical gateways for their futures. Exam success hinges on intricate reasoning within physics, chemistry, mathematics, zoology, and botany. These students require a clear, step-by-step understanding of the topics, not just …

Matrix3D: Large Photogrammetry Model All-in-One

We present Matrix3D, a unified model that performs several photogrammetry subtasks, including pose estimation, depth prediction, and novel view synthesis using just the same model. Matrix3D utilizes a multi-modal diffusion transformer (DiT) to integrate transformations across several modalities, such as images, camera parameters, and depth maps. The key to Matrix3D’s large-scale multi-modal training lies in …

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Behind the Scenes: Building a Robust Ads Event Processing Pipeline

Kinesh Satiya Introduction In a digital advertising platform, a robust feedback system is essential for the lifecycle and success of an ad campaign. This system comprises of diverse sub-systems designed to monitor, measure, and optimize ad campaigns. At Netflix, we embarked on a journey to build a robust event processing platform that not only meets …

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Elevate marketing intelligence with Amazon Bedrock and LLMs for content creation, sentiment analysis, and campaign performance evaluation

In the media and entertainment industry, understanding and predicting the effectiveness of marketing campaigns is crucial for success. Marketing campaigns are the driving force behind successful businesses, playing a pivotal role in attracting new customers, retaining existing ones, and ultimately boosting revenue. However, launching a campaign isn’t enough; to maximize their impact and help achieve …

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From LLMs to image generation: Accelerate inference workloads with AI Hypercomputer

From retail to gaming, from code generation to customer care, an increasing number of organizations are running LLM-based applications, with 78% of organizations in development or production today. As the number of generative AI applications and volume of users scale, the need for performant, scalable, and easy to use inference technologies is critical. At Google …

Measuring Dialogue Intelligibility for Netflix Content

Enhancing Member Experience Through Strategic Collaboration Ozzie Sutherland, Iroro Orife, Chih-Wei Wu, Bhanu Srikanth At Netflix, delivering the best possible experience for our members is at the heart of everything we do, and we know we can’t do it alone. That’s why we work closely with a diverse ecosystem of technology partners, combining their deep expertise …

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How Deutsche Bahn redefines forecasting using Chronos models – Now available on Amazon Bedrock Marketplace

This post is co-written with Kilian Zimmerer and Daniel Ringler from Deutsche Bahn. Every day, Deutsche Bahn (DB) moves over 6.6 million passengers across Germany, requiring precise time series forecasting for a wide range of purposes. However, building accurate forecasting models traditionally required significant expertise and weeks of development time. Today, we’re excited to explore …