Built with BigQuery: How Mercari US turned BigQuery into an ML-powered customer-growth machine
When peer-to-peer marketplace Mercari came to the US in 2014, it had its work cut out for it. Surrounded by market giants like eBay, Craigslist, and Wish, Mercari needed to carve out an approach to compete for new users. Furthermore, Mercari wanted to build a network for buyers and sellers to return to, rather than …