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Scaling Muse: How Netflix Powers Data-Driven Creative Insights at Trillion-Row Scale

By Andrew Pierce, Chris Thrailkill, Victor Chiapaikeo At Netflix, we prioritize getting timely data and insights into the hands of the people who can act on them. One of our key internal applications for this purpose is Muse. Muse’s ultimate goal is to help Netflix members discover content they’ll love by ensuring our promotional media …

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Rapid ML experimentation for enterprises with Amazon SageMaker AI and Comet

This post was written with Sarah Ostermeier from Comet. As enterprise organizations scale their machine learning (ML) initiatives from proof of concept to production, the complexity of managing experiments, tracking model lineage, and managing reproducibility grows exponentially. This is primarily because data scientists and ML engineers constantly explore different combinations of hyperparameters, model architectures, and …

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Empowering Netflix Engineers with Incident Management

By: Molly Struve Netflix’s mission to provide seamless entertainment to hundreds of millions of users globally demands exceptional reliability. At the heart of this reliability is how we handle incidents — those inevitable moments when something doesn’t go as expected. Teams can respond quickly and more effectively when incidents are managed consistently across a company. A robust process …

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Move your AI agents from proof of concept to production with Amazon Bedrock AgentCore

Building an AI agent that can handle a real-life use case in production is a complex undertaking. Although creating a proof of concept demonstrates the potential, moving to production requires addressing scalability, security, observability, and operational concerns that don’t surface in development environments. This post explores how Amazon Bedrock AgentCore helps you transition your agentic applications …

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Scale visual production using Stability AI Image Services in Amazon Bedrock

This post was written with Alex Gnibus of Stability AI. Stability AI Image Services are now available in Amazon Bedrock, offering ready-to-use media editing capabilities delivered through the Amazon Bedrock API. These image editing tools expand on the capabilities of Stability AI’s Stable Diffusion 3.5 models (SD3.5) and Stable Image Core and Ultra models, which …

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Supercharging Employee Productivity with AI, Securely, with Gemini in Chrome Enterprise

AI is transforming how people work and how businesses operate. But with these powerful tools comes a critical question: how do we empower our teams with AI, while ensuring corporate data remains protected? A key answer lies in the browser, an app most employees use every day, for most of their day. Today, we announced …

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Supercharge your organization’s productivity with the Amazon Q Business browser extension

Generative AI solutions like Amazon Q Business are transforming the way employees work. Organizations in every industry are embracing these tools to help their workforce extract valuable insights from increasingly fragmented data to accelerate decision-making processes. However, the adoption of generative AI tools hasn’t been without its challenges. Two hurdles have emerged in the implementation …