The Benefits of Experimental Design in Marketing

Before the advent of web testing, there weren’t many tools available to definitely measure whether a campaign would gain traction—and why. But, no longer. Experimental design in marketing provides today’s organizations with a powerful technique that can reveal which elements of a campaign resonate with customers. It’s been adopted enthusiastically by organizations like the luxury …

Revolutionizing the consumer goods industry with integrated business planning

The world of business demands the right decisions to succeed. For Al Rabie—a prominent juice manufacturing company in the Middle East—their reality was no different. However, their manual planning and budgeting process in spreadsheets posed several challenges, including lack of control, delayed data, poor execution, and the need for continuous follow-up with IT for actual …

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Beyond automatic differentiation

Posted by Matthew Streeter, Software Engineer, Google Research Derivatives play a central role in optimization and machine learning. By locally approximating a training loss, derivatives guide an optimizer toward lower values of the loss. Automatic differentiation frameworks such as TensorFlow, PyTorch, and JAX are an essential part of modern machine learning, making it feasible to …

Stable Diffusion XL Beta Available for API Customers and DreamStudio Users

Today, Stability AI, the world’s leading open-source generative AI company, announced its release of Stabile Diffusion XL (SDXL), the latest image generation model built for enterprise clients that excels at photorealism.   SDXL is the latest addition to the Stable Diffusion suite of models offered through Stability’s APIs catered to enterprise developers. SDXL produces more detailed …

Angler: Helping Machine Translation Practitioners Prioritize Model Improvements

*=Authors contributed equally Machine learning (ML) models can fail in unexpected ways in the real world, but not all model failures are equal. With finite time and resources, ML practitioners are forced to prioritize their model debugging and improvement efforts. Through interviews with 13 ML practitioners at Apple, we found that practitioners construct small targeted …

5 takeaways from the early days of IBM Partner Plus

The past three months have been transformative for the IBM Ecosystem. Our investment in the ecosystem is deeper than ever before, and momentum is accelerating across all partner types as they continue to scale and innovate. This demonstrates their commitment to clients, deep expertise and hunger to collaborate and co-create with us. Thanks to each …