Hani Ramzi tells us more about Persado, the power of “Motivation AI”

Latest News in Europe: “When this AI is applied at scale, French financial companies see an average increase of 30% in subscriptions, within the scope of AI application.” Hani Ramzi Persado Managing Director, EuropeLinkedIn Persado maximizes the performance of messages exposed through digital channels at each stage of the customer journey (from acquisition to customer …

Unlocking AI’s ROI Potential: A Strategic Guide for Financial Services

The adoption of generative AI (GenAI) is transforming industries, with financial services at the forefront of this evolution. However, as banks and other financial institutions embrace AI’s promise, they face a pivotal challenge: how to balance innovation with strategic risk management while maximizing ROI. In this blog, we explore key considerations for integrating AI effectively …