website FS 400x420 thumb

Why Consumers Are Unimpressed By Financial Services Marketing—And What Banks Can Do About It

It’s no secret that today’s consumers expect more than generic messaging from the brands they trust. And yet, new data suggests that banks are falling short on personalization, pushing many customers to consider other options. According to a study from Motivation AI company Persado, 45% of consumers would consider switching banks for one that prioritizes …