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Over the past year alone, it seems like almost everyone is using or at least talking about Generative AI. From college kids writing term papers to large corporations looking to scale fast, AI is just about everywhere these days. While 2023 might as well be renamed the “Year of GenAI,” many retail and other industry …
Online cart abandonment is a primary pain point for any e-commerce brand. With cart abandonment rates around 70% on average on desktop and 80% on mobile, no retailer can escape the many negative effects of shopping cart abandonment on their business. What is cart abandonment? Cart abandonment occurs when a customer adds item(s) to their …
Read more “5 Unexpected Effects of Shopping Cart Abandonment”
Back to school is a time of new beginnings. But, what back-to-school marketing campaigns inspire the most sales? It’s a lucrative shopping season as students stock up on new clothes, school supplies, dorm room accessories, and more. According to the National Retail Federation (NRF), back-to-school (K-12) spending is expected to hit $41.5 billion in 2023. …
Read more “It’s All About What’s New in Back-to-School Marketing”
Looking for a better AI chatbot? Here’s your complete guide to ChatGPT alternatives for marketers.
Third-party cookies have been dying an extremely slow death since 2019, when Apple, Firefox, and Google announced they were phasing them out. Facing a world in which third-party data on consumers is no longer easily available, brands have been embracing two alternatives. They are: first-party data and zero-party data. Here, we highlight the difference between …
Read more “Zero-party Data Marketing vs. First-party Data Marketing: Differences and Uses”
Introducing Persado Essential Motivation, the first self-service Generative AI language hub for digital marketers across industries designed to motivate consumer response actions. It allows marketing teams to generate the highest-performing digital marketing language in real time, proven to inspire consumers to take action. Now, more marketers than ever can use the Persado Motivation AI knowledge …
Unlock the power of AI for content strategy and discover how to use AI to create engaging content and stay ahead of the competition in our guide.
Today’s consumers love the convenience of shopping online 24/7. The introduction of two-day shipping has made the experience even better. Now, e-commerce personalization software makes online shopping more personalized. When physical stores were the only option, customers’ choices were limited to the inventory on the shelf. Now, consumers have access to more inventory and choices …
Modern marketing has evolved from a one-way broadcast into a two-way dialogue. No matter if it’s a loyalty program or conversational marketing, brands want to connect with customers and create long-lasting relationships. There are many different ways brands can do so through conversational marketing. Let’s explore what’s behind this marketing strategy. What is conversational marketing? Conversational …
As corporations wrestle with the implications of enterprise AI, tomorrow’s business winners are being decided today. And here’s everything you need to know.