abandoned carts vs abandoned checkout 1024x819 1

Abandoned Cart vs. Abandoned Checkout: Why Do Buyers Bounce?

It’s frustrating for digital marketers to look at their monthly analytics and discover that a block of shoppers came this close to buying — only to exit the site. Shopping cart abandonment remains one of the biggest challenges for many online businesses. To prevent it, digital marketers need to understand the root of the problem: …

How Multichannel Marketing and AI Elevate the Customer Experience

When we think of AI, our minds might drift to sophisticated robotics, self-driving cars, or the AI application du jour, ChatGPT. But, AI technology has also been making a big splash when it comes to marketing orchestration. From elevating the customer journey to powering personalization to transforming the customer experience, AI has given marketers the …

personalized product recommendations 1024x534 1

Retail Marketing Insights and Consumer Shopping Behavior Trends of 2024

Few industries have been more affected by the rapid changes in consumer shopping behavior trends and infrastructure over the last decade than retail. From the rise of e-commerce and massive supply chain disruptions, to the instant popularity of the direct-to-consumer model and social media shopping, retailers are in an era of disruption and innovation.  All …

Persado Teams Up with Kate Spade New York to Enhance Retention and Loyalty with GenAI

Michele Nemschoff, Persado Senior Vice President of Marketing, recently interviewed Amanda Bopp, Vice President North America Marketing & eCommerce at Kate Spade, during the CommerceNext 2023 Ecommerce Growth Show in New York City. The breakout session, How Generative AI Enhances Retention and Loyalty at Kate Spade, focused on the advantages of increasing customer retention and …