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Alex Olesen, VP of Vertical Strategy & Product Marketing at Persado, recently discussed the latest on Generative AI and AI technology in marketing in a webinar hosted by PR agency InkHouse. Fluctuations in the broader martech sector continue as more AI marketing technology and software hits the market, new vendors arrive, and others fade away. …

Read more “Q&A on the Latest Trends in Martech, Generative AI, and AI Technology in Marketing”

Explore insights from tech leaders on generative AI in the workplace, based on our report findings.

In today’s digital age, businesses are constantly searching for ways to improve their digital marketing strategies and stand out from the competition. The key to success lies in crafting engaging messaging that resonates with customers. This is where the power of AI-based marketing and Generative AI for digital marketing comes in. Persado is leading the …

Read more “Master Generative AI for Digital Marketing in the Persado Academy”

With Campaigns, users can now create a unified brand voice across multiple channels, maintaining control over assets and giving more time back to marketers.

Generative AI burst into the mainstream in late 2022. Almost every market is now exploring how this technology will be applied in their sector—including property and casualty insurance. Though mainstream attention has largely focused on the text- and image-generating capabilities of Generative AI, this evolving technology can also improve business processes. To be successful, insurance …

Read more “Generative AI for Insurance: How Insurers Are Using It”

Engaging, non-technical conversations on the impact of generative AI. Tune in!