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Michele Nemschoff, Persado Senior Vice President of Marketing, recently interviewed Amanda Bopp, Vice President North America Marketing & eCommerce at Kate Spade, during the CommerceNext 2023 Ecommerce Growth Show in New York City. The breakout session, How Generative AI Enhances Retention and Loyalty at Kate Spade, focused on the advantages of increasing customer retention and …

Read more “Persado Teams Up with Kate Spade New York to Enhance Retention and Loyalty with GenAI”

The AI industry has gone through rapid changes. Today we share some difficult news.

What’s all ChatGPT buzz about? Here’s what businesses should know about OpenAI’s latest innovation and how it differs from Jasper Chat.

Meta has officially released Threads, so we got straight to work on our new Threads template. Here’s how to use it. Happy Threading!

Technology teams are stronger when they work together. So are technology companies and service providers. That’s why we are thrilled to announce the launch of the Persado Technology Partnerships and Alliances Program. The goals of this program are to drive mutual ROI with our integration and technology partners and to create better offerings and more …

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Get a preview of the biggest takeaways from our survey of how white-collar professionals feel about generative AI in the workplace.

Enterprises had been looking for ways to automate business processes since long before Generative AI (or GenAI) broke into the scene. Now that the potential is real and widespread, alarms are sounding about the impact of Generative AI on jobs. Goldman Sachs suggests that as many as 300 million jobs could be affected by GenAI. …

Read more “3 Ways Generative AI Creates Jobs”

What you need to know about the current state of user data protection in AI tools.

Audiences increasingly expect content catered to their unique preferences. With real-time personalization, you can instantly deliver customized content to consumers based on their interactions with your brand. This real-time response provides users who are already engaging with your brand with a better customer experience. Effective real-time personalization combines two things:  A person’s relevant attributes (such …

Read more “How to achieve real-time personalization”