How To Prepare Your Marketing Team for the Paradigm Shift in Non-Organic Blog Traffic
Search engine changes are shaking up non-organic traffic. Find out how to get your team ready for them.
6 Video Script Templates That Will Make Your Videos Stand Out
Creating video content for your business? Use these video script templates to get started with your scripts. (Including real examples for inspiration!)
Generative AI for Credit Cards: Optimizing Marketing & Customer Engagement
The credit card business has seen its ups and downs in recent years. Growth in debit-first digital wallets like ApplePay, Google Pay and PayPal, Buy Now Pay Later (BNPL) alternatives, and higher interest rates have challenged credit’s dominance as the e-commerce payment method of choice. Combine that with COVID-19-related spending declines and balance payoffs, and …
Read more “Generative AI for Credit Cards: Optimizing Marketing & Customer Engagement”
Financial Services Marketing: Everything you Need to Know About Promoting Personal Finance Products
Personal finance is less about the products themselves and more about customer financial needs and goals. Financial services marketing allows financial institutions to educate consumers about how personal finance products can enable them to achieve their goals. But, it goes even further than that. In order to capture engagement and conversions, financial services marketers must …
Develop Your First Party Data Strategy for 2024
Motivated by consumer privacy concerns, web browser companies and other technology leaders have been gradually weaning themselves away from third party cookies. Long a holdout, Chrome recently announced its deadline for deprecating this tracking technology. As a result, successful digital marketers will need effective first party data strategies for delivering relevant and personal customer experiences …
AI Meets ROI: Performance Data in AI Is the Missing Link for Marketing Leaders
AI in marketing needs to transition from a cost saver to a business driver, providing actionable insights and performance-based recommendations.
6 Proven Abandoned Cart Retargeting Strategies
The journey from an intrigued online shopper loading their virtual cart to a completed purchase isn’t always a smooth ride. On average, 70% of online shoppers abandon their carts. This highlights the significant challenge faced by online retailers. The challenge for e-commerce brands is not just understanding why shoppers abandon their carts, but devising practical …
Musings from an MIT Study: Navigating the Intersection of Human Creativity and AI in Marketing
The study found that AI-generated marketing content can rival or surpass human-created content in perceived quality and effectiveness.
Risks From AI Hallucinations and How to Avoid Them
Before the advent of Generative AI, hallucinations were the stuff of fever dreams or chemical substances. More recently, the term has come to refer to the fanciful responses that language models occasionally produce. Alternatively funny and alarming, AI hallucinations raise concerns about the potential risks enterprises can face from leveraging Generative AI. With this article …
Read more “Risks From AI Hallucinations and How to Avoid Them”
The Year of AI-generated Revenue: Enterprise Generative AI Predictions for 2024
2023 was a pivotal year for Generative AI. The viral launch of ChatGPT in late 2022 sparked mainstream interest in Generative AI. This took GenAI from a niche solution mainly used by data scientists and other technical professionals and put it in the hands of more creative professionals and everyday people. As we venture into …
Read more “The Year of AI-generated Revenue: Enterprise Generative AI Predictions for 2024”