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Why Consumers Are Unimpressed By Financial Services Marketing—And What Banks Can Do About It

It’s no secret that today’s consumers expect more than generic messaging from the brands they trust. And yet, new data suggests that banks are falling short on personalization, pushing many customers to consider other options. According to a study from Motivation AI company Persado, 45% of consumers would consider switching banks for one that prioritizes …

Towards Cross-Cultural Machine Translation with Retrieval-Augmented Generation from Multilingual Knowledge Graphs

Translating text that contains entity names is a challenging task, as cultural-related references can vary significantly across languages. These variations may also be caused by transcreation, an adaptation process that entails more than transliteration and word-for-word translation. In this paper, we address the problem of cross-cultural translation on two fronts: (i) we introduce XC-Translate, the …

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Unlock organizational wisdom using voice-driven knowledge capture with Amazon Transcribe and Amazon Bedrock

Preserving and taking advantage of institutional knowledge is critical for organizational success and adaptability. This collective wisdom, comprising insights and experiences accumulated by employees over time, often exists as tacit knowledge passed down informally. Formalizing and documenting this invaluable resource can help organizations maintain institutional memory, drive innovation, enhance decision-making processes, and accelerate onboarding for …